Introduction

What do I bring to the table?

Thread Your Story is for small business owners in fashion, beauty, and lifestyle; getting ready for the digital world.

I have studied Marketing and Communications. After graduating I worked in a major fashion house where I worked on major campaigns, content production, fashion events, social media analysis. I am also a digital content creator using Instagram, YouTube, Wix and WordPress.

Most importantly, I have a passion for fashion.

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Social Media Strategy

It's a basic need in the digital world

  • Setting up an Instagram and Facebook Page

  • Creating a website

  • Planning a Brand Strategy and defining Brand Goals

  • Finding your Aesthetic

  • Creating a Social Media Content Calendar

Influencer Marketing

People trust word of mouth, let content creators help you make sales

  • Planning a campaign

  • Identifying which influencers to collaborate with for maximum Return on Investment

  • Campaign Execution (Contracts, Tracking of the campaign)

  • Creative Brief for Influencers

  • Campaign Analysis Summary

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Branding

Starting from A, let's tell your story

  • Name

  • Brand Foundation - Vision, Mission, Brand Values

  • Defining your USP - Hashtag, Color Palette, Packaging Ideas

  • Creating a content Layout

 

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